The Sunday Times in New Zealand offer a critical piece on why some consumers may pass on smart textiles, ie t-shirts wih embedded beads that release aloe vera to moisterize your skin
Fashion Columnist Jacqui Myburgh, a former editor of ELLE magazine writes in her column entitled "Not sold on clever clothing"
"Until ‘intelligent’ wear can make me utterly irresistible, I’d suggest retailers shelve the concept"
"I recently bought my first item of intelligent clothing. In fact, I’m wearing it as I pen this column. It’s a fairly average-looking, sludgy green, long-sleeved and over-priced T-shirt that I wouldn’t have bought ordinarily, but its label made it utterly compelling.
If its claims are to be believed, this new top is going to have my skin silky smooth and healthy in no time.
Sound bizarre? It certainly does to me, but this is what the label promises: “We’ve discovered how to incorporate tiny beads of aloe vera, renowned for its moisturising, healing and antibacterial properties, into fibres of this garment. It is gradually released during wear and should last for about 25 washes.”
Full story here>>[...}
...reminds me of the recent article I was reading on: "the dark side of ambiant intelligence (AmI)