I was never a big fan of information overload...Less becomes more from a cognitive perspective. G. Kowasaki shares my views...from a recent Guy Kawasaki post
"In the venture capital business, many people think that a short pitch is thirty slides and a short business plan is fifty pages. My how they are mistaken.
The more slides and pages that you need to explain your business, the less likely you will succeed. Truly, the best pitches and plans require nothing more than one page or a picture to explain them.
Do you recognize this picture? It's how Southwest Airlines was pitched."
To provide more insight into the process of visual thinking, I tapped Dan Roam. He is the author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures . In this interview he explains why and how to use visual thinking in your business. To learn even more about visual thinking, be sure to read his book.
Incidentally, my momma didn't raise a fool, so as soon as I figured out what he does, I asked him to apply his skills to a real-world task of mine: explaining Alltop vs Google to people. These are the pictures he came up with. I like them! Want to read more on visual thinking? Go to Thinking and Communicating with Pictures
© 2005-2008 Walter Derzko -"Changing the world, one idea at a time"© ™
Expert, Consultant, Keynote Speaker and Lecturer on Emerging Smart Technologies, Innovation, Entrepreneurship, Strategic Foresight, Business Development, Lateral Creative Thinking and author of an upcoming book on the Smart Economy
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