A brand new issue, an uncertain ambiguous item or an unexpected discovery falls on your desk on Monday morning. You need to quickly decide if it’s an immediate threat or opportunity for your organization that requires some type of action or if it’s a non-issue that can be ignored for the time being.
How do managers or entrepreneurs decide that? Are there tradeoffs? People often use the half full or half empty glass visual as a metaphor to distinguish between the optimists (opportunity seekers) and pessimists (threat-focused or threat avoiders). But it’s not as easy as it may seem at first. To decide which side of the ledger you fall under, try the following three steps
1) Trust your gut feel
Trust you initial gut feel. You will find that you are usually right. How do you feel about issue X? What does your instinct tell you about this new or emerging issue or situation? Is it an opportunity or threat? Or possibly both? In the Opportunity Clinic we typically observe four different responses:
-I feel positive and optimistic about this issue
-I sense a queasy feeling in the pit of your stomach. I’m mostly negative and pessimistic about this.
-or are you simply Indifferent or passive? I don’t see any current or future impacts on my business.
-or are you uncertain? It could be both a threat or challenge or an opportunity, depending on changing or uncertain circumstances
What’s your gut answer? __________________________
2) Try a more rational, critical analytical approach
Run through the list of 31 attributes and opposite matching pairs below in Table 1. On each line, circle an attribute (with a solid line) either on the left or right hand side of the table depending on how you view an issue. If you are unsure, draw a circle with a dotted line, to remind you to look for more information to reinforce your decision.
Count up the number of circles in each column to tell you if you view the issue as a threat or opportunity or possibly both.
Has you view changed from your gut feel decision in step 1 or has it been reinforced?
3) Repeat step 1 and 2 with others
Repeat step 1 and 2 with others in your department, division or other parts of the organization. What do external stakeholders say? What’s the general consensus on an emerging issue?
Table 1-How do you view an emerging issue? Attributes to tell you if the glass is half full or half empty?
|
|
|
Threat |
|
1 |
Positive |
Negative |
|
2 |
May gain, won’t lose |
May lose, won’t gain |
|
3 |
Have means to resolve |
Others constrain your actions |
|
4 |
Qualified to act |
Under-qualified to act |
|
5 |
Have Autonomy |
Resolution initiated by others |
|
6 |
Resolution is likely |
Resolution unlikely |
|
7 |
Have choice whether to act |
Must act, pressured |
|
8 |
Future focused |
Embedded in the past |
|
9 |
Benefits come from acting vs inaction |
Action brings no benefits |
|
10 |
Stimulating |
|
|
11 |
Can gain personal advantage |
Personal loss from acting |
|
12 |
Want association |
Desire no association |
|
13 |
Have responsibility |
Not responsible |
|
14 |
Issue is visible |
Issue is visible |
|
15 |
Many solutions vs one solution |
One solution |
|
16 |
Unique |
|
|
17 |
Agree how to resolve |
Conflict about how to resolve; Resolution will be by chance |
|
18 |
Easy to resolve |
Difficult to resolve |
|
19 |
Obvious Solution |
|
|
20 |
Not crisis |
Crisis |
|
21 |
Urgent |
Urgent; Not urgent |
|
22 |
|
Neutral; won’t loose or gain much |
|
23 |
Future better if issue resolved |
Future no better when resolved |
|
24 |
Enduring vs Temporary |
|
|
25 |
Pressure, vs No pressure |
|
|
26 |
Stress-full |
Stress-full |
|
27 |
Success or failure visible |
Success or failure visible |
|
28 |
High priority |
Ambiguous priorities |
|
29 |
Consequences / implications for the future |
Consequences / implications for the future |
|
30 |
Challenge |
Challenge |
|
31 |
In direct competition with other opportunities |
|
|
|
|
|
From the Opportunity Clinic © 1985-2009 (adapted from Discerning Threats and Opportunities from Jackson and Dutton 1988) and the soon-to-be released book: Opportunity-45 Scenario to drive your business in challenging times by Walter Derzko, published by J Wiley and Sons 2010
Walter Derzko
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