From: Walter Derzko
Sent: Friday, July 11, 2008 12:19 AM
To: undisclosed list
Subject: re Smart Sustainability ShowCase for Toronto and Canada.
I’d like to plant an idea with you – after speaking with a number of designers and vendors, I’m exploring the idea for a sustainability showcase that would feature theme based exhibits with smart technologies from Canadian and international sources-the best from Ontario, nationally and from around the world.
The launch would be 2010, The timing for this seems right. The target audience would be Canadian business, consumers and school children
I’m writing a book on smart technologies and this would be a logical extension of the concept.
Two years ago I talked to Samantha Sannella and Poala Polletto at the Design Exchange (DX) in Toronto and with several people at the Ont Science Center. Both groups expressed interest but said that we would need to find sponsors for the project
My business model for this would be three pronged -vendor based revenue, corporate based sponsor revenue and municipality based sponsorship ie city of Toronto or Mississauga and possibly the province of Ontario who may wish to promote sustainable manufacturing.
This concept would be a Canadian, in fact a North American first.
I have a list of 150 potential vendors, and designers from around the world who are working on smart technologies that we can start to approach.
The exhibits would be theme based, --the sustainable kitchen, the sustainable office, the sustainable retail shelf, the sustainable workspace, the sustainable community, the sustainable city etc and would be updated with new technologies every 3-5 years and have a 1-5 year forward focus. (what's commercially available now or in the very near future.
For other exhibits, there can be a regional or national focus ie smart sustainable technology from the UK, Finland, Germany (Fraunhofer Inst), China, Ukraine, Russia, or Singapore, Hong Kong etc
Corporate sponsors might include: Walmart, Rona, Home Deport, Canadian Tire, Loblaws, Sears, Imperial Oil, the banks (RBC, TD, RBC BMO) etc.
The Sustainability Showcase could be housed in a physical location, or it could tour from location to location around the city or province or be mobile ( on a bus the way the Japanese and Korean do- a display bus turned into a demo center that tours from school to school or to fairs and exhibitions.
OCAD students and staff and Beal senior fellows could play a hand in designing exhibit spaces and sourcing new vendors and sustainable technologies.
Several other revenue opportunities could spin off from this as well
Here’s just a few examples of what can be showcased
1) Environmentally sensible packaging such as Mercury-Absorbant NanoSponge packaging for broken compact fluorescent lamps (CFL's) http://smarteconomy.typepad.com/smart_economy/2008/06/mercury-absorba.html
2) Concrete Wood (from the example I mentioned June 2 at OCAD, when Bob Logan was bemoaning the lack of durability of pressboard shelving from Ikea. See Concrete Wood from lodgepole pine trees destroyed by pine beetles (kills two birds with one stone) http://smarteconomy.typepad.com/smart_economy/2007/11/concrete-wood.html
3) End of Traditional Heating and Air conditioning Thin-film version of Active Building Envelope (ABE) systems could make conventional air conditioning and heating equipment obsolete http://smarteconomy.typepad.com/smart_economy/2006/07/thinfilm_versio.html
4) OLEDs New High efficiency flat light source OLEDs > Almost any surface in a home, whether flat or curved, could become a light source: walls, curtains, ceilings, cabinets, shelves or tables. Http://smarteconomy.typepad.com/smart_economy/2006/04/new_high_effici.html
Lots more like these
For anyone who is interested in exploring the idea of a Smart Sustainability Showcase for Toronto, we are having a meeting on Tuesday July 22 at 11 am at the Ontario College of Art & Design (OCAD), Beal Institute for Strategic Creativity, room 600, 6th floor , 100 McCaul St, Toronto just south of the Ont Art Gallery.
Please RSVP, so we know how many people are coming
I have had some positive feedback from several organizations, & I’d like to push the concept forward
I'm sending this nationally and internationally in case you are aware of any designers, vendors, manufacturers or research centers who have interesting cutting edge smart sustainable technology to showcase.
Contact me by email
----Walter Derzko; Senior Fellow Beal Institute for Strategic Creativity, OCAD
Expert, Consultant, Keynote Speaker and Lecturer on Emerging Smart Technologies, Innovation, Entrepreneurship, Strategic Foresight, Business Development, Lateral Creative Thinking and author of an upcoming book on the Smart Economy
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