The Strategy Paradox: Why Committing to Success Leads to Failure (and what to do about it) -Book Review

Summer Reading Suggestions for the Savvy Entrepreneur

The Strategy Paradox: Why Committing to Success Leads to Failure (and what to do about it)

by Michael E. Raynor, (Currency, 2007)

Maybe the idea of strategic planning is over-rated. Raynor’s basic claim is that too many firms are too timid when they plan for the future. Success often requires bold action and ideas, but these very ideas are also the most likely to fail. Raynor does not recommend that managers “bet the company” on risky ideas. Instead, he recommends an approach called “Strategic Flexibility,” where managers develop a range of options for future strategic directions.

Source: Certificate program in Entrepreneurship & Innovation; University of Toronto, School of Continuing Studies, St George Campus.

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Walter Derzko -"Changing the world, one idea at a time"©

Walter Derzko teaches at the Certificate Program on Entrepreneurship and Innovation at the University of Toronto, School of Continuing Studies, which starts in the Fall of 2007

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• ".....Strategy without action is a day-dream; action without strategy is a nightmare"-old Japanese proverb
• ".......Ours is the age that is proud of machines that think and suspicious of men who try to." -- H. Mumford Jones
• ".......Without changing our patterns of thought, we will not be able to solve the problems we created with our current pattern of thought."  --A. Einstein
• ".......Change is difficult, but complacency and stagnation are surefire showstoppers..." --Walter Derzko

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