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February 07, 2009

Comments

Rick Falls

This is a fascinating look at which types of purchases are more meaningful.

During difficult economic times it makes a lot of sense to look deeper into what people buy and why, in order to make sure that you're providing the kind of value (experiencial) that people are seeking for their tightly held dollars.

I guess we know that most people buy emotionally and justify intellectually afterward, but this lends an added level of credibility to that knowledge.

Thanks for the information.

Rick Falls

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