Mompreneurship: New name, old idea. growing trend

Women are increasingly turning away from corporate employment toward family-embracing entrepreneurship.

Here's a story from Halifax, Nova Scotia from the thechronicleherald.ca

"When Cynthia Melnick had her baby, returning to work was not an option.  Her new family and her job - following the Canadian Forces to hotspots like Afghanistan, booking leave for soldiers - just didn't mix.

Now Melnick owns a consignment shop for kids in Kingston called Storks Landing Consignment, and says she couldn't be happier.

The business, while forcing her to work far more hours than the traditional nine-to-five corporate job, gives her the freedom to choose her hours and her lifestyle, allowing extra time at home with her one year old daughter, Kailey..

Melnick is part of a growing trend in Atlantic Canada and across the country.  Women are turning away from the corporate world and looking to entrepreneurship as a way to blur the line between work and family.

"It definitely is a trend," says Jennifer O'Quinn of Mount Saint Vincent's centre for women in business."

Full story here>>[...]

© 2005-2007 

Walter Derzko -"Changing the world, one idea at a time"©

Walter Derzko teaches at the Certificate Program on Innovation and Entrepreneurship at the University of Toronto, School of Continuing Studies, which starts in the Fall of 2007

Expert, Consultant and Keynote Speaker on Emerging Smart Technologies, Innovation, Entrepreneurship, Strategic Foresight, Business Development, Lateral Creative Thinking and author of an upcoming book on the Smart Economy "

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