Clayton M. Christensen has been critisized by academics and practitioners alike for lumping all innovations together....in his original theory everything falls under the term disruptive innovations. I disagree. His definition of disruptive technology (as we saw in Part 1 yesterday) is too ambiguous for many people including myself.
Disruptive innovations can be further broken down as follows:
disruptive technology innovations, (which we will explore today) ,
disruptive business model innovations (how we add/create and maximine value in our offerings),
disruptive business process innovations (how we structure our activities to create our offerings)
First, we can further redefine disruptive technology innovations as platform, design, and component innovations.
Disrutive Platform Innovation is the emergence of an entirely new scientific principle to solve a problem, which is distinctly different from the current scientific principle used to solve the same problem. For example, the CD used a new scientific principle, laser optics to write and read data where the prior products (VHS) used magnetism. N.B.People often use the term technology synonymously with technological platform or platform.
Disruptive Component Innovation is the use of new parts or materials within the same technological platform. For example, magnetic tape, floppy disk, and zip disk differ by use of components or materials, although all are based on the platform or technology of magnetic recording.
Disruptive Design Innovation is a reconfiguration of the linkages and layout of components within the same technology. For example, floppy disks decreased from 14 to 8 inches in 1978, to 5.25 inches in 1980, to 3.5 inches in 1985, and to 2.5 inches in 1989, although each was based on the technology of magnetic recording.
So, by definition, performance improvements within a technology come from design or component innovations.
Extending that thinking, we can incorporate smart or intelligent capabilities into all of the 3 above areas, platforms, design or material/component structures that produce "smart cousins" of the above
Smart disruptive platform innovations incorporate a brand new-to-the-world intelligent capability not available in a previous generation of platform technologies.
Smart disruptive design innovations incorporate a smart capability in the design /layout of a technology platform.
Smart disruptive component innovations incorporate intelligence into the material or component elements of a platform techonology or the creation of novel smart metamaterials.
(source: G.J Tellis 2006 and W. Derzko 2006)
I'll provide some examples of these smart enhancements tomorrow.
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