Vacuum leaves pullout opportunities

 Last October 2007 in my blog post- Detecting weak signals of change inside & outside your industry-Derzko's 12 tips, I offered 12 tips on anticipating change in your industry and designing opportunity scenarios around them

Here’s one more to add to your opportunity portfolio--Vacuum leaves pullout opportunities

The business world was shocked this week by some unexpected pullouts or no-shows from big players

Apple  announced that Steven Jobs  won’t be the KeyNote presenting at the Annual MacWorld Conference, and Apple  won’t even be present with a booth ! Porsche announced that it will be a no-show at the Canadian Auto Show  . While Nissan will take a pass on the Detroit auto show

• Are your competitors scaling back on marketing ?
• or exiting niche marekts?
• Is this an opportunity for you to fill the vacuum and gain added exposure on the back of your competitor’s pull out strategy.

 

-Walter Derzko