Communication technologies eventually flip and lead to disconnected staccato lifestyle

Technology is not just a double edged sword-paradoxical good and bad effects. It’s far more complex-it’s a quadruple blade or four-edged blade sword.

McLuhan predicted and warned us that every technology or human invented construct has 4 simultaneous effects on culture and society, which strategists and marketers often ignore to their peril. One of them is "reversal or flip". What happens at the extreme when everyone is using technology X? There is a flip or reversal. Cars, which were supposed to be the ultimate transportation devise,  in time have created  gridlock, delays, frustration and pollution, as the system scales up. Sometimes its faster to walk then wait in traffic.

The same subtle "flip" effects are happening in the communication world.

People often ask: what’s the social impact of communication technology X? In fact, that’s the wrong question to ask. They should be asking: what are the social and cultural impacts of the entire family or cluster the technologies that technology X belongs to?  

I’ve coined the term “staccato effect” or “staccato lifestyle”—from the musical definition of staccato

[Music. Cut short crisply; detached: staccato octaves.  or marked by or composed of abrupt, disconnected parts or sounds: staccato applause.]

…because that's what my work day sometimes feels like. 

Communication technologies, which were suppose to help us connect, are starting to have the reverse effect on society. They are disconnecting us by our constant connectedness.--the staccato effect.

We never stay focused long enough on a task, problem or opportunity window to make sense of it, but shift our attention to the next immediate crisis, largely facilitated or accelerated by our range of communication devices. It all started with the photocopy Xerox machine, and has progressed to iphones, email and twitter We are loosing our ability to reflect and our reflection time to make sense of new information….

Think of the last time you had lunch or coffee with someone, who would be constantly interrupting the flow of the conversation by turning to their cell phone calls, email alerts, or twitter text messages.

Our life and job can now be characterizeded as a constantt string of distractions, punctuations or interruptions.

There is an interesting article in the Boston Globe this morning, describing some of the McLuhanesque-like social impacts of communication technology and Information overload and anxiety called: The End of Alone?  At our desk, on the road, or on a remote beach, the world is a tap away. It's so cool. And yet it's not. What we lose with our constant connectedness [Hat tip to Peter Montgomery]. 

 

The author notes:

 

"If you can't remember the last time you were truly unplugged, you've got company".

 

....but later  makes the point about the benefits of solitude:

"Descartes, Newton, Locke, Spinoza, Kant, Nietzsche, Kierkegaard -- they share the distinction of having been some of the greatest thinkers the world has known. They also share this: None of them ever married or had their own families, and most of them spent the bulk of their lives living alone.

In his provocative 1989 book Solitude: A Return to the Self, British writer and psychiatrist Anthony Storr made a persuasive case for the value of deep, uninterrupted alone time. He found it in ample supply in the lives of not just philosophers and physicists, but also some of the greatest poets, novelists, painters, and composers."

but warns that many people now can't deal with being unplugged, (exhibiting classic with-drawl symptoms), which leads me to ask: What would happen to people if the Internet ever crashed for an extended period of time? Could it? Next big solar corona flare? Well remember that they said that the Titanic was unsinkable too.

University of Toronto researcher Rhonda McEwen tracked the communication behavior of students across their freshmen year…[…]… McEwen found in her University of Toronto study that college students are constantly connected to the point of having no concept of a truly unplugged life. There's a time-honored tradition in Canada of "going to the cottage," usually in the summertime, and being blissfully disconnected from the rest of the world. "The participants in my study had real discomfort going to the cottage,"McEwen says. "If there's no cellphone reception, no Internet access, they think, 'What the hell am I doing out there?' "

  

© 2005-2009

Walter Derzko -"Changing the world, one idea at a time"©

Expert, Consultant and Keynote Speaker on Emerging Smart Technologies, Innovation, Strategic Foresight, Business Development, Lateral Creative Thinking and author of an upcoming book on the Smart Economy "

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