(Graphic from New Scientist)
Just sit back and think for a moment: how long has it been since you read your last email? Scanned your last last Twitter? Dispatched you previous text message? Updated Facebook or Linked In?
With the annual homage to the Mecca of consumer materialism -the consumer electronics show (CES) in Vegas this month ,it may be appropriate to ask the bigger social question
Is technology controlling you and your life or vise a versa?
Yair Amichai-Hamburger offers a provocative opinion piece on this month’s issue of New Scientist (Dec 27, 2009 volume 2739) titled “Shiny unhappy People” in the print version or “Free yourself from oppression by technology.” In the online version
From his Tetrad model, Marshall McLuhan reminds us that technology has four simultaneous impacts on society...and in this case, here's my take on the social impacts and secondary consequences of communication technologies
1)Something gets enhanced? (materialism, consumption, depression, a stecato culture of information, continuous interruption, a middle class that's under the influence of mass cultural and perpetual distraction, fragmentation of reactive efforts, sense of being overwhelmed and not knowing were to turn, public passivity, digital version of divide to conquer etc )
2) something gets obsolesced or lost? (social relationships, happiness, tenacity & longevity of thought, thoroughness, propensity for societal action, coordinated social response)
3) something gets brought back or retrieved? (digital-slavery, time enslavement ) and
4) something gets flipped or reversed? (from ease of communication to communication stress &Info overload or what I call pauperization of communication & information, debasted or watered-down wisdom)
Amichai-Hamburger touches on all 4 of these social impacts- enhancement, retrieval, obsolescence, and reversal.
Here’s a recap and summary of his key points
- "Are we being served by these technological wonders or have we become enslaved by them?"
- We living in an"age of melancholy" coined by psychologist Daniel Goleman to describe our era. "People today experience more depression than previous generations, despite the technological wonders that help us every day. It might be because of them."
- "Our lifestyles are increasingly driven by technology. Phones, computers and the internet pervade our days. There is a constant, nagging need to check for texts and email, to update Facebook, MySpace and LinkedIn profiles, to acquire the latest notebook or 3G cellphone. "
- "For many of us it is becoming increasingly difficult to control the impulse to check our inbox yet again or see whether the headlines have changed since we last looked. [...] In many homes, the computer has become the centre of attention; it is the medium through which we work and play."
- "How did this arise, and what is it doing to us? In this era of mass consumption, we are surrounded by advertising that urges us to find fulfillment through the acquisition of material goods. As a result, adults and children increasingly believe that in order to belong and feel good about themselves, they must own the latest model or gadget."
- "Yet research has shown that people who place a high value on material goals are unhappier than those who are less materialistic. Materialism is also associated with lower self-esteem, greater narcissism, greater tendency to compare oneself unfavorably with other people, less empathy and more conflict in relationships."
- "People who place a high value on material goals are unhappier than those who are less materialistic "--N.B. this is supported by other studies that show consumers value "experiential events" over "material goods"--Walter Derzko
- "Our culture also constantly reminds us that time is money. This implies a need for total efficiency, which is why we are allowing laptop computers and mobile phones to blur the separation between work and home. As one unhappy human-resource manager in a high-tech company put it: "They gave me a mobile phone so they can own me 24 hours a day, and a portable computer, so my office is now with me all the time - I cannot break out of this pressure." Sound familiar?"
- "Psychologists generally believe that the lack of a clear separation between work and home significantly damages our relationships with loved ones. It also predisposes us to focus on the here and now at the expense of long-term goals."
- "By imposing these twin pressures, modern society is in danger of swapping standard of living for quality of life. We need ways to help recover those increasingly large parts of our lives that we have ceded to technology, to regain mastery over technology and learn to use it in a healthy and positive way."
- Amichai-Hamburger offers a 4 point prescription to reagin self-control based on self-determination theory, developed by psychologists Edward Deci and Richard Ryan of the University of Rochester in New York state. It identifies three vital elements of healthy personal development and functioning that can be used to recalibrate our relationship with technology. Amichai-Hamburger thenadds a 4th point below.
1) "The first is autonomy - the feeling that our activities are self-chosen and self-endorsed. When we feel in control, we are able to organize our priorities and place effective boundaries around them. But when we feel we have insufficient control, it leaves us vulnerable to our impulses and causes us to abdicate decisions to other people. It is easy to see how technology undermines autonomy, but also how to regain it. This may be as simple as switching off mobile phones during meals and family time, setting aside specific times to answer emails, and being available only when we choose to be."
2) "We also need a sense of competence, a belief that our actions are effective. In this respect our relationship with technology is complex, because many of us feel competent when we deal with an email, when we have the newest BlackBerry, or because 50 people enjoyed the holiday snaps we posted on Facebook. "
3) "Relatedness:our need to feel close to other people. Technology is a threat to this. Devices like the iPod can be used to create a bubble that disconnects us from normal human interactions, and while some virtual relationships may be truly meaningful, in many cases they come at the expense of real-world connections. Psychologists have found that the pivotal difference between happy and unhappy people is the presence or absence of rich and satisfying social relationships. Spending meaningful time with friends, family and partners is necessary for happiness."
Many North American's have lost this, which is why seemingly poorer nations tend to be happier --Walter Derzko.
4) "Critical thinking. In today's world, where we are potentially available 24/7 to absorb messages from well-honed advertisements, it is vital that we know how to analyze and evaluate their validity - and to neutralize them where necessary."
Autonomy, competence, relatedness and critical thinking are the best ways to establish a balanced approach to technology, and so enhance our well-being.
Intersting question to ponder...will Eastern & Asian cultures (India, China etc) turn to North American ideals of materialism & consumption to find fullfillment in life as they develop economically or to something else?--Walter Derzko
N.B Yair Amichai-Hamburger is director of the Research Center for Internet Psychology at the Sammy Ofer School of Communications, the Interdisciplinary Center in Herzliya, Israel.
Full story here
Walter Derzko, Smart Economy, Toronto
Author of the soon-to-be published book- Opportunity 45 Scenarios to Drive Your Business in Challenging Times, published by J. Wiley and Sons
ISBN13: 978-0-470-73761-3
ISBN10: 0-470-73761-1
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